Is it wrong for Christian writers to put themselves forward as the greatest thing since sliced bread?

There are lots of reasons that Christians struggle with a call to write. One of the common ones that I hear is difficulty squaring the idea of promoting their work with proper Christ-like humility.

Is self-promotion appropriate for Christians?

Traditionally, we think of marketing as touting the superior benefits of a product. Today I want to suggest to you that effective “marketing” can actually be relationship-building. If we choose a Kingdom paradigm, marketing is sharing God’s gift with an increasing circle of friends.

If you prefer to read, check out an article similar to this one here.

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