Your website looks very professional! and there’s real value to the beauty-in-ugliness conversation.
I kind of want to see who you’re trying to help with the blog/books. Brad tells us to write for one person–who’s that person in this context?
another thing that I noticed about the website–it’s really academic. Which could be a good thing and really work with your audience.
so my main constructive criticism would be to ask who you’re writing for, and will they appreciate a very complex vocabulary?
hope this helps! Shalom!