Release teams, launch teams, street teams…they go by many names. Whatever you call it, assembling a launch team is critical to successfully releasing your book.
But just having one won’t pay the bills. You also have to get your launch team to actually do helpful stuff.
This week at the Platform & Publishing live coaching group, we’re talking about release teams. How do you get one? How do you motivate them? What should you have them do?
We’re meeting live at 8pm ET on Tuesday, September 30, to talk all about release teams.
This is part of our series on book releases. If you’re thinking about releasing a book any time in the next couple of years, these courses will teach you how to sell your first 1,000 books. We keep it simple and accessible, giving you the power to release a book like the pros, without any gimmicks.
The Platform & Publishing live coaching group is open to all Premium (“Operative”) members of The Company. We’d love for you to come, and attending is simple.
- Simply upgrade your membership here: https://writers.company/newmember/guild-patron/
- Log in and go to “Live Groups” for up-to-date links to join this week’s Zoom call.
- If you have any trouble, reach out to us at info@writers.company.
If you missed last month’s meeting, Premium members can watch a recording to catch up here: https://writers.company/courses/your-first-1000-books/lessons/the-foundation-of-all-book-releases/
With your Premium Membership, you’ll also be able to join us for:
- Writer’s Chat at 4pm ET this Friday, October 3.
- Arche Year Live Support at 8pm ET next Tuesday, October 7.
- Drafting & Revising Coaching at 8pm ET on Tuesday, October 14.
Every group includes a live teaching element, and then open Q&A. This is your opportunity to get all of your questions answered by Brad Pauquette, bestselling author of The Novel Matrix and a publishing expert with more than 15 years of experience in the industry. We’re giving you all of the tools to write and publish your best books ever!
So let’s talk about release teams. You can do this, we’re here to help. See you Tuesday evening.
P.S. Don’t miss our retreat on October 10-11. Learn more and register here: https://writers.company/fall-writing-retreat-2025/
