by Brad Pauquette | Sep 29, 2025 | News, Platform Building
Release teams, launch teams, street teams…they go by many names. Whatever you call it, assembling a launch team is critical to successfully releasing your book. But just having one won’t pay the bills. You also have to get your launch team to actually do helpful...
by Brad Pauquette | Jul 9, 2025 | Craft, Events, News, On Mission, Platform Building, Resources for Writers, Writers Workshops
Can I be real about something? I’m sick of being sent to Facebook groups and Discord servers for “community” and “support.” Don’t get me wrong, we have our share of Facebook groups at The Company and they can be helpful. But...
by Brad Pauquette | Jun 24, 2025 | Platform Building, Podcast, Professional Critique
An author website is like a coffee date. It’s your opportunity to introduce yourself to new readers, but if you don’t grab their attention, they can get up and leave at any time. Brad Pauquette and Alli Prince critiqued four author websites. Their critique...
by Thirzah | Mar 15, 2025 | Author Marketing, Craft, Platform Building, Resources for Writers, Social Media
“If it ain’t broke, don’t fix it.” I heard this saying a lot growing up, and for many years I’ve agreed wholeheartedly with it. After all, if something is already doing what it’s supposed to do, why should I spend any more time and effort on it? But now that I’m...